College Alumni Relations Benchmarks

Released on: October 11, 2007, 5:33 am

Press Release Author: primaryresearch

Industry: Marketing

Press Release Summary: Press Release from Primary Research Group, Inc.

Press Release Body: Twenty three percent of alumni currently alive have ever made a
financial contribution to the
college from which they graduated, according to a new study from Primary Research
Group,
College Alumni Relations Benchmarks. The study is based on a survey of 60 colleges
that
provided data on a broad range of alumni-relations related issues. The mean number
of students
enrolled (FTE equivalent) for the colleges in the sample was 6,473 with a range from
only 200 to
40,000. The mean enrollment size of the private colleges in the sample was 2,842,
while mean
enrollment for the public colleges was 10,575 The 115-page report has more than 400
tables of
data exploring managerial, financial and other issues in alumni relations.

Some of the reports findings are that:

.#For the colleges that offer alumni credit cards to alumni, the mean percentage of
alumni
that take up the college on the offer is 4%, with a median of 2%.


.#FTE employment in the alumni offices has remained the same for about 60% of the
offices in the sample over the past two years, but has increased for more than 28%
of the
offices and decreased for 12.5%.

.#The mean number of employees of the Office of Alumni Relations, Alumni Affairs or
other
office charged with the task of alumni relations was only 3.22 with a median of only
2.0.

.#A quarter of the colleges in the sample offered auto insurance to alumni. Private
colleges
were twice as likely as public colleges to offer auto insurance.

.#More than 76% of the colleges in the sample used direct telephone solicitation to
ask for
financial support from alumni.

.#The mean overall budget for alumni reunions in the past year for the alumni
offices in the
sample was $37,079.Private colleges, a quarter of the size of public colleges in the
sample,
spent more than twice as much on reunions that their public counterparts.

Web Site: http://www.primaryresearch.com

Contact Details: primarydat@mindspring.com, http://www.primaryresearch.com,
212-736-2316

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